Designed gateway, display, social and email advertisements for multiple new devices that Amazon launched in September 2020. Worked with multiple groups post-launch on multivarient testing to improve customer experience.
Events included New Device Launch, Super Bowl, Mother's Day and Spring Deals for the US, MX, CA and CA/FR markets. Traffic drivers I designed included gateway, offsite, email, social media graphics and product detail page updates.
Role: Senior Designer
Brand: Amazon
Year: 2020
Events included New Device Launch, Super Bowl, Mother's Day and Spring Deals for the US, MX, CA and CA/FR markets. Traffic drivers I designed included gateway, offsite, email, social media graphics and product detail page updates.
Role: Senior Designer
Brand: Amazon
Year: 2020
Device Launch
Multivariate Testing
A/B Testing
Worked with a marketing group to test two different background colors. In this test, we were looking for which shade of green the customer preferred. Test was ran on the Gateway during and after the Big Game to gain over 1 billion impressions.
Gateway Advertisements
