Metro by T-Mobile Landing Page Redesign
Role: Art Direction + Design Year: 2023
Project Background
As the lead designer for the Metro by T-Mobile 2022 holiday homepage redesign, I was in charge of the overall look and feel of the campaign. In the prior year, we received assets that gave a festive vibe, yet the overall page lacked cohesion. Knowing that multiple designers would be involved in the latest update, I ensured the experience remained adaptable for different marketing objectives while maintaining a consistent look.
As the lead designer for the Metro by T-Mobile 2022 holiday homepage redesign, I was in charge of the overall look and feel of the campaign. In the prior year, we received assets that gave a festive vibe, yet the overall page lacked cohesion. Knowing that multiple designers would be involved in the latest update, I ensured the experience remained adaptable for different marketing objectives while maintaining a consistent look.
Objective
• Develop the 2022 holiday look for the Homepage
• Build flexible components that tied theme together
• Art Direct web placements
• Develop the 2022 holiday look for the Homepage
• Build flexible components that tied theme together
• Art Direct web placements
Tools
Figma
Adobe AEM
Adobe Photoshop
Adobe Illustrator
My Achievements
Concept Development
Art Direction
Wireframes
Client + Leadership Presentation
Build in Adobe AEM
Handoff for Launch
Figma
Adobe AEM
Adobe Photoshop
Adobe Illustrator
My Achievements
Concept Development
Art Direction
Wireframes
Client + Leadership Presentation
Build in Adobe AEM
Handoff for Launch
The Assets
The homepage was structured to afford the flexibility of repositioning its sections to align with various marketing objectives, all the while maintaining a consistent holiday-themed brand identity across the entirety of the homepage. I prioritized adaptability in our design approach to effectively address diverse marketing goals during the fourth quarter.
Examples of how the homepage could be reordered as marketing objectives changed while keeping the customer experience I designed.
The Upgrade
The Solution
